Facebook Advertising Company

facebook advertising company

Facebook advertising company | Upbeat helps businesses capitalize on the social media platform’s user base and targeting options. The right campaign can generate brand recognition, leads, purchases, and sales, and increase overall visibility on the site. In fact, a recent study found that 96% of social marketers ranked Facebook as the most effective social network for lead generation and acquisition.

Facebook ads operate on a pay-per-click (PPC) basis, where the advertiser pays for each click or action taken on their ad. With clearly defined metrics and goals, Facebook ad agency tailor strategies, ad formats and bidding options to help businesses achieve their specific goals.

Achieving Results: Benefits of Collaborating with a Facebook Advertising Company

To determine which ads to show on Facebook, the social network runs a marketplace where advertisers bid for the opportunity to have their posts displayed in users’ feeds. The ad that receives the highest total value – standardizing the advertiser’s bid, estimated action rates, and ad quality and relevance – wins and gets shown to audiences.

Each Facebook ad has its own set of objectives that determine how the ad is optimized. Some of the most popular Facebook objectives include Consideration, Website Traffic, App Installs, Lead Generation and Video Views. Each objective has a corresponding ad type that is automatically optimized by Facebook. This ensures that your ad’s copy, visuals and call-to-action are tailored to its audience to maximize engagement and conversions. For example, if your business wants to sell a product package, you would run an ad with a photo of the product and its description, offering a discount or perk to encourage the audience to purchase the item.

Blue Light Glasses For Kids

In a world of blue light glasses for kids to hours of screen time at school, home and on their phones, tablets and gaming systems, it’s important to keep their eyes healthy. Blue light glasses help reduce their exposure to harmful man-made blue light that can disrupt their natural circadian rhythm and cause eye strain.

These lightweight, shatterproof frames are designed specifically for kids. They feature comfy silicone frames with flexible, bendable sides near the ears and come with lenses that filter out 99% of the blue light that is most damaging to the human eye. Developed by an ophthalmologist, these frames are also great for kids with astigmatism.

Kids’ Eyes Matter Too: Blue Light Glasses for Kids

While these glasses are made with blue light in mind, they also block the range of frequencies that can affect melatonin secretion and sleep regulation. They’re designed to be worn 2-3 hours before bedtime to help regulate your child’s sleep cycle and improve their melatonin production for better sleep.

While the best way to reduce your child’s screen time is by limiting it to a few hours each day, it may be unrealistic for many families. If that’s the case, then using blue light filters on their screens is an effective and easy solution. These non-prescription kids blue light filters are available from a number of different brands. To order, simply choose your favorite style and color and enter their prescription information online. If they already wear prescription glasses, you can have a blue light filter added to their existing frames as well.