Facebook advertising company | Upbeat helps businesses capitalize on the social media platform’s user base and targeting options. The right campaign can generate brand recognition, leads, purchases, and sales, and increase overall visibility on the site. In fact, a recent study found that 96% of social marketers ranked Facebook as the most effective social network for lead generation and acquisition.

Facebook ads operate on a pay-per-click (PPC) basis, where the advertiser pays for each click or action taken on their ad. With clearly defined metrics and goals, Facebook ad agency tailor strategies, ad formats and bidding options to help businesses achieve their specific goals.

Achieving Results: Benefits of Collaborating with a Facebook Advertising Company

To determine which ads to show on Facebook, the social network runs a marketplace where advertisers bid for the opportunity to have their posts displayed in users’ feeds. The ad that receives the highest total value – standardizing the advertiser’s bid, estimated action rates, and ad quality and relevance – wins and gets shown to audiences.

Each Facebook ad has its own set of objectives that determine how the ad is optimized. Some of the most popular Facebook objectives include Consideration, Website Traffic, App Installs, Lead Generation and Video Views. Each objective has a corresponding ad type that is automatically optimized by Facebook. This ensures that your ad’s copy, visuals and call-to-action are tailored to its audience to maximize engagement and conversions. For example, if your business wants to sell a product package, you would run an ad with a photo of the product and its description, offering a discount or perk to encourage the audience to purchase the item.